I recently learned that US Airways has decided to carry ads for Splenda’s products on the tray tables of their airplanes. I’m sure you’ll agree that air travel has become less comfortable in the past 25 years. There’s less leg room, fewer services and I can barely fit my small laptop on the aforementioned tray table.
Why, then, would you go out of your way to make an unpleasant experience even worse? Surely you’re not under any illusion that consumers want to view more ads?
I’m in marketing, and I can’t for the life of my imagine why Splenda would want to associate their brand with the uncomfortable necessity that air travel has become. Tray tables, after all, are the clichÃƒÂ©d fodder of comedy routines.
And while I’m at it, aren’t the majority of US Airways’ customers business travellers? Is artificial
sweeneter sweetener really a high priority for that demographic?
As a result, I’m going to encourage my friends and family to eschew both of your products. Happily, there’s plenty of competition in air travel and sweeteners.
And by ‘friends and family’, I also include the thousands of people who will read this letter on my websites (adding to the millions who have already heard about this dubious campaign).
UPDATE: This post has been republished to the front page of Just Plane News, “News & Information for the
Employees of US Airways”. That’s cool, as maybe the folks in marketing and promotions read that site. It’s also cool that such a news aggregator for employees exists.