Those clever, clever French. Via We Make Money Not Art via The Cellar Image of the Day, we find a promotion for the new Paris phone books.

In an affected use of punctuation, they call them «clean-tags»:

These ads are for the French Yellow Pages. They are on the sidewalk. But they aren’t painted on; actually, they’re painted off! The lettering was produced by cleaning only along those lines. It’s supposed to last three [ed: actually, one] months.

I imagine this only works in your dirtier, older cities (though I’ve always found Paris clean compared to the UK and Ireland). Newly-built suburbs need not apply.

1 comment

  1. Hi Darren:

    Your observation about the UK & Ireland seeming dirtier than Paris is supported within the promotion itself, as it actually says the idea for “clean tags” came from “the other side of the Channel”.

Comments are closed.

%d bloggers like this: