Montrealer and fellow blogger Martine wrote to ask how much her friend should charge for blogging services. I wrote a reply, and thought it might be of interest to others, so here it is:
As for paid blogging, the rate of pay varies enormously. I view it as just a particular form of contract writing, so the main factors to consider are:
- Length of each post?
- Complexity of each post?
- How much subject matter expertise is required?
- Combining those factors–how long will it take the blogger to write each post?
With that in mind, I’d generally charge by the post. One’s logic might go: “I think it will take me a half-hour to write and research each post, so I’m going to charge $20/post”. If the client wants 15 posts/week, that’s $300/week or $1200/month. If your friend is a fast writer, then this is a way to improve their hourly rate. The rate itself should be based on freelance writing rates for that industry. So, if you’re writing about local restaurants, then probably $15-20/post. If you’re writing about super-conductors or international investment, considerably more. As for contract, I’d just agree to a length of time, such as three months.
One caveat: I had agreed with a client that I would write 10 posts a week. However, after the contract had started, he wanted to me write two per day. And then he wanted me to write two per day in the morning. We reached a happy compromise, but your friend should be wary of fuzzy language in the contract or letter of agreement.