Social Media Marketing Training in Vancouver and Victoria

Over the past year or so, we’ve been running a lot of one-day training sessions on all this social media marketing stuff. Combine that with the fact that our social media marketing course at UBC was full and had a sizable wait list, and we’re seeing a lot of demand for this kind of training. Seeing as we already have the curriculum prepared, we thought we’d run a couple of day-long workshops in Victoria and Vancouver. Here’s the blurb:

Adding social media into the marketing mix is increasingly important for marketers who want to establish an online presence for their businesses. We're running one-day workshops to teach communicators and marketers, as well as small business owners, how to:

  • Bring more visitors to your website
  • Increase your company’s visibility online
  • Approach bloggers and other online influencers about your products and services
  • Get your website social media ready
  • Craft a potent social media pitch
  • Incorporate online channels like Facebook, YouTube and Twitter into your marketing programs
  • Avoid campaign killers and online faux pas

Building on the sold-out course we taught for UBC Continuing Education this winter, we discuss the dos and don'ts of social media marketing; look at successful marketing campaigns; introduce the social media tools every marketer should know about; and cover online communications etiquette.

Students will leave with:

  • A copy of our social media marketing ebook, Getting to First Base: A Social Media Marketing Playbook
  • Templates for creating a social media marketing plan
  • Templates for creating an influencer database

All of the details are on the website, but there will be sessions in Victoria on April 30 and Vancouver on May 28.

Attend on the Cheap(er)

The workshop is $299, all in after taxes and fees. There’s a way you can get a discount, though, and another way that you can attend for free:

  • You can save $50 off that price by blogging about the workshop on your own established (meaning not brand new) site. Don’t have a blog? Ask a friend or a local blogger if you can write a guest post for their site.
  • We’re giving away one seat for free for each event. All you have to do is tweet a link to the page on Capulet’s site (here’s a shortened one: and include the hash tag #smmvic or #smmvan, depending on the session you want to attend. So, a sample tweet might look like:

OMG, I really want to attend this event: It looks awesomesauce! #smmvan

Or, you know, something along those lines. We’ll randomly choose a winner for each event about two weeks before they occur.


  1. OK, so my comment is only tangentially related, but I have to go on the record and say that I hate the word “awesomesauce.” Where did it come from all of the sudden anyway?

    In an actually related comment, this workshop sounds pretty cool. If I were a marketer, I would totally go to it.

    1. I, too, am baffled by the origin of the term ‘awesomesauce’. I believe that’s the first time I wrote it. I’m ambivalent about it. I expect that it’s a reflection of the rising popularity of variations of ‘awesome’.

  2. Darren – thanks again for the awesomesauce workshop at UBC.

    There’s definitely a big buzz out there in the education marketing ‘community’ for more of same – can we spread the word for you among our membership?

  3. I was all geared up for the May 28th event in Vancouver and then realized that it was last year. Why is your web site so past in nature. Have you abandoned it?

    if not please notify meof the next event

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