Charity: Water, Twestival and Jennifer Connelly

Today is the day of the (does it get a definite article?) Twestival, a kind of Twitter-powered meetup in over 175 cities around the world, in support of Charity: Water. It’s a terrific idea, and the best example yet of a non-profit organization or charity wielding new communications channels for good.

Here’s the blog for Vancouver’s Twestival. The event will be in the Opus Hotel in Yaletown, organized by Rebecca of Miss604 fame.. I’d thought about organizing one in Victoria (as that’s where I happen to be today), but ran out of bandwidth.

Sameer points to this effective ad for Charity:Water featuring the hotness that is Jennifer Connelly. Fetching celebrity + hot social media trend = victory.

For whatever reason, when I hear “Twestival”, I think of the prologue from Into the Woods.

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