Make Sure Somebody Checks Those Social Media Icons

Via Twitter, I heard that Bioware and Lucasarts (awkward name, eh?) are launching Stars Wars: The Old Republic, a massively-multiplayer online game:

[BioWare co-founder] Muzyka explained that the designers of the game wanted to ensure that The Old Republic was a story-based MMO that followed in the tradition of the Knights of the Old Republic. He added that while people have often asked BioWare if the company would ever produce the third installment in the Knights of the Old Republic franchise, this new game amounts to installment Nos. three, four, five, six, seven, eight, nine and beyond.

The Little Things

There’s no release date as yet, so the game is probably more than a year away. I visited the game’s flashy-flash website in the hopes of subscribing to an RSS feed or something, so that I could periodically get news updates. There’s a newsletter, but I’d rather not give them my email address. I didn’t see a feed on the home page, but I did see this familiar row of social media icons:

Social Media Icons

Great, I thought, I’ll just subscribe to the Twitter feed. The link goes here. Unfortunately, there’s no account there. In fact, ‘starwarstheoldrepublic’ is too long for a Twitter user name.

Ah well, maybe I’ll just subscribe to their YouTube channel instead. I click the little YouTube icon next to the Twitter one. Nope. That’s an invalid user name, too.

The other icons–Facebook, MySpace, Flickr–do work. But it’s a reminder to ensure that you get the little things right. I’m guessing their website has received, what, 50,000 visitors in the past day? At the very least.

No RSS feed on the home page and a 40% failure rate on their icons is a bit of a shame. I doubt they’ll lose many players at this stage, but those early adopters are too valuable to give away so easily.

After digging around a bit, I did find a developer blog for the game. I’m going to subscribe to that for the time being.

I should say that I’m looking forward to trying another Star Wars MMPORG. I quite enjoyed Star Wars Galaxies, at least until they screwed it up.


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