Client Plug: The Crazy, Messed Up World of eCommerce

This project has been in the works for a while, and we had lots of fun doing it, so I’m pleased to talk about it.

Capulet devised a series of videos for Elastic Path, a Vancouver software company that makes an eCommerce platform (and employs the illustrious Dave Olson).

They ask the question “what if all shopping was like shopping online?” They poke fun at online shopping frustrations–lousy search engines, irritating cross-selling and so on–by recasting them in the real world. Here’s an example:

You can check them out by visiting this page on Elastic Path’s blog. We’ve done our best to make ecommerce funny (a tall order, I think). There’s a nifty jingle, and the second video prominently features a turnip.

We shot them all in a day, casting an outgoing VP from Elastic Path and Mercedes, an actor friend of ours. I have some minor roles as a search engine and a home page.

We’ve released three of the videos thus far, and there’s some more to come. We’ll keep releasing them until we run out of the funny, which I’m thinking will happen around video #7.

The Inevitable Contest

We’ve got a bunch of these videos, and we want people to watch them all. So, we’re running the inevitable contest. We’re giving away two US $100 Amazon gift certificates. There are two ways to enter to win the draw:

  1. Subscribe to the RSS feed for Elastic Path’s blog and then leave a comment saying that you’ve done so.
  2. If you have a blog, link to and, if you like, embed one of the videos. Currently your odds are one in thirteen if you go this route.

There’s one gift certificate for each option. We’ll announce and contact the winners when we post our final video.


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