Two small marketing observations I made recently:
Their slogan is “are you just a tourist or a traveler?” And yet when you visit the site, check out the photograph they’re using in their main banner:
Gah. Yeah, that beach isn’t busy. No self-respecting ‘traveller’ (that looks like an interesting article) would consider that “paradise”. Marketing lesson: your talk must match your walk.
The second one just kind of amused me. We asked for a referral to a travel agent here in Gozo. We don’t normally use them, but we’re trying to optimize a short trip to Morocco, and had some questions. We got a reference to a local company called “Links Travel”. Is there a harder name to find in Google? Who knows, maybe they were founded before the Internet. If so, it’s time to consider a rebranding.