Hurray, a New Version of Google Analytics

You know, I always had mixed feelings about Google Analytics. I liked the quality of the data they captured–it always seemed more realiable than other services–but I came to dislike the interface. It ran really slow on my laptop, and presented my data in some peculiar ways.

Happily, Google has just launched a new version of their stats package, and it looks way better. From the Google Analytics blog:

We’ve redesigned the reporting interface for greater customization and collaboration. This should make it easier for businesses and website owners to find and share the data you need to make informed decisions. The new version presents data more clearly and in context, so you can look at a single report to gain insights rather than having to pull up several reports to understand what action to take.

You can take a tour to check out the new features and interface. Also, Andy Beal has an in-depth look at the new version on Marketing Pilgrim.

UPDATE: Hmmm…spoke too soon. Either there’s an interface bug for Firefox on OS X, or my three-year old PowerBook is too slow. The new app errors out when I click the little down arrow beside the date to modify the date range.


  1. Hi Darren,

    I agree with you about Google Analytics having a slow UI, and I don’t think the current interface is that great, either.

    I used to use WordPress stats before I switched to my own hosting a few days ago, and compared to the simplicity of that, Google Analytics seems to be suffering from the beginning of bloatware syndrome.

    I’m not noticing any difference in the service yet. I’ll keep an eye on it. Thanks for the heads-up!

  2. I’m right there with you Darren (and Brian). The depth of the information they collect is fantastic, but my interest in actually *using* the service has suffered because of the interface.

    This could be what brings me back (and stops my frequently dropping $30 on new Mint licenses!)

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