The packaging for these two unremarkable sticks of memory amounted to no less than seven boxes of increasing size (think japanese dolls), 8 peices of packaging foam, and one long strip of Ã¢â‚¬Å“air bubblesÃ¢â‚¬Â. Two of the boxes contained absolutely nothing except for packaging foam, and were just used to pad out the medium size boxes, so that the boxes containing the actual ram didnÃ¢â‚¬â„¢t bounce around. The two sticks could easily have fit in just one of the smaller boxes!
Speaking of packaging, why do those ridiculous bubble packages exist? They’re ubiquitous, impossible to get into and everybody loathes them. Companies that use them (and who doesn’t) are sending the wrong message to their customers–“we like this packaging, and don’t care if you hate it. You don’t matter.”
A company in an undifferentiated gadget market (like, say, memory sticks) should switch packaging to something simpler and more usable, and make a big deal about it. All factors being equal, plenty of consumers would switch brands (and pay a little more) simply for greener and easier to open packaging.