Yesterday I wrote that Victoria’s Secret stores won’t be coming to Canada any time soon. Last night, somebody told me about a more nefarious angle about Victoria’s Secret–they produce 1 million catalogs per day from virgin fiber paper with little or no recycled content. That’s 395 million catalog a year, most of which don’t get read (though, you know, the photos may get looked at).
I learned this from victoriasdirtysecret.net, a site dedicated to getting the underwear giant (heh) to change their ways. ForestEthics wants Victoria’s Secret to:
- End purchases from any company that is not identifying and halting logging in Endangered Forests in the Canadian Boreal;
- Maximize post-consumer recycled content in catalogs (achieve 50% post-consumer recycled in five years);
- Ensure that all suppliers are shifting to Forest Stewardship Council certification;
- End the use of any forest products sourced from other Endangered Forests, such as key areas of the Southern U.S.
Here’s a Village Voice article discussing the campaign and Victoria Secret’s dubious response.
And yes, that title is a baldfaced land grab for attention.
DarrenBarefoot.com 
When you factor in a significant increase in the use of Kleenex while reading Victoria’s Secret, you could say that they’re singlehandedly destroying the earth’s forests!
Victoria’s Secret doesn’t need to come to Canada when they’re buying La Senza.
Banana: Check out my earlier post on that subject.
Update on this story via the CBC
“Limited Brands will no longer use suppliers who source from the Rocky Mountain Foothills near Hinton, Alta., or who source paper from any woodland caribou habitat range in Canada, unless it has been certified by the Forest Stewardship Council…”
i think victoria secret models are hot especially gisel bundchen
I think The models are fine because i a like girls im only 14 @ pshs so leave me alone!!!
Oh please…leave these girls alone. I’m sick of these wacko “save-the-earth” people…Alessandra Ambrosio is HOT!
Victoria’s Secret does not send out as many catalogs as you claim and they do use post consumer paper. Your reporting is inaccurate
ive worked at VS for over two years i a wanted to say that the reason we bought out la senza is because they copied a bra VS patented and b i wanted to mention that you cannot trash VS over some environmentalist comments seeing as how they are owned by a bigger company that also owns limited, white barn candle and bath and body works. That and recently it was announced that they would be opening a store in vancouver, BC canada.
ps to whoever said you dont need a VS when you have la senza, about 70% of the business at the location i work at is canadian clients, we win.
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