For reasons I can’t quite explain, my friends and I really dug Moonlighting, a TV series starring Bruce Willis and Cybill Shepherd which ran from 1985 to 1989. In particular, I had a great fondness for the very witty Atomic Shakespeare, an episode in period clothing based on Shakespeare’s “Taming of the Shrew”. It closes with Bruce kicking it old school in a chapel singing “Good Loving”. I suppose the show’s post-modern wit (I mean, check out the episode titles) appealed to me.
As we know, Bruce Willis used Moonlighting to launch a pretty successful acting career. There was a time, though, when he was still doing some goofy commercials. My wife spent most of these formative years at the skating rink, instead of wasting them in front of the TV. I was thus trying to explain to her the phenomenon that was Willis’s odd (again, post-modern) set of Seagram’s ads. Happily, I was able to find some clips (scroll down, and they’re RealVideo bollocks) from these ads (check out Willis’s amazing white pants, and watch them dance).
I’m pretty sure that Saturday Night Live subsequently did a satire of these ads. For the life of me, though, I can’t find that online.
DarrenBarefoot.com 
I remember wine coolers were going crazy back then… you had California Coolers, Seagrams, Bartles & Jaymes, Ringo Starr was hucking some brand while dressed in a polar bear suit… and I think there must’ve been like 2 or 3 others. It was like a land grab, people coming out with the wine coolers.
Re: Seagrams: Bruce Willis sitting there strumming the guitar singing about how Seagrams was wet and dry, “my my my my…” — I think this was around the time he came out with his “The Return of Bruno” CD.
I want to know when ‘wine coolers’ stopped being made with actual wine. Everything is a ‘flavored malt beverage’ these days. Even cheap wine was too expensive, I guess.
I think the taste of a 1985 Bartles & Jaymes or Seagrams WINE cooler would send me straight back to the good old days… are there any true high-school-girl wine coolers left in the world?