ACME Humble Pie: A Fantastic Customer Service Experience

A couple of weeks ago, we had a, uh, business boo-boo at Capulet Communications. It was all resolved happily, but we had amends to make. Our friend and office mate Sam recommended ACME Humble Pie. They send apology pies, boxed up in nice looking crates, to anybody in Canada. You can even customize the text on the packing confetti that the pie nestles in.

We gave them a try, and were blown away by their customer service. They were reponsive and professional in handling our order. They called ahead to ensure the pie recipient was in the office. Then they called me back to let me know how the delivery had gone. That’s maybe a bit hands-on for me–I’m something of a hermit–but it’s great service.

What isn’t great, I must say, is their website. It’s Flashtastic, with a splashtastic intro page. That’s not a deal-breaker, but the interface itself is. It’s whimsical and fun, certainly, but incredibly cluttered and difficult to use. In fact, I didn’t even spot the ordering icon–the lady (?) on the phone–at all. I just assumed I couldn’t order online, and called them.


  1. I completely agree with you regarding ACME’s website but once you try their pie you’ll forgive them. It’s delicious and makes a great apology token.

  2. Just be glad you’re not one of the companies that qualifies for a frequent buyer discount. 🙂 There’s only so much humble pie you want to be sending!

Comments are closed.

%d bloggers like this: