BlogBeat Beats MyBlogLog

I try not to obsess about my site stats, and I get less obsessed with each passing month. Still, I enjoy randomly checking them to see what bizarre searches people complete (the other day I spotted an off-beat sex tourist googling for ‘Iceland sexual habits’).

I’ve been using MyBlogLog, which costs the princely sum of US $25 a year. That’s about as much as I’m willing to pay for this kind of service (particularly when I get the slowly improving Google Analytics for free). It does a decent enough job of displaying where people came from, and where they left, but that’s about it. For example, there are no charts. As regular readers know, I really like charts.

Mark Evans recently wrote about BlogBeat, another web stats package targeting blogs. They’ve got a thirty-day free trial, so I figured I’d give it a try.

It actually has a very bloggy, Web 2.0 interface. On the summary page, recent visitors are listed (along with the referring location) in a chronological list. There are few (no?) images aside from some basic (and, thus far, misbehaving) charts. I liked the changing plain language questions (a sharp contrast from Google Analytic’s jargon-a-thon) such as “Who sent the most visitors my way?”. There’s also apparently Feedburner integration, though I don’t quite understand how that will play out in the interface.

On the downside, there aren’t any RSS feeds for results. Additionally, the layout seems targeted at low traffic blogs. There’s no use to me in seeing each individual visitor as they arrive. It’s still buggy–I selected the PST time zone, but the site displayed a new day at 9:00pm local time.

Is it better than MyBlogLog? Yes. Is it perfect? Far from it, but it’s a step in the right direction. Mark reports that they’re pricing it at US $5 a month or US $50 a year. That’s about twice what I’m willing to pay, but good luck to them.

Hey, Adaptive Path dudes, can I try Measure Map?

Written by dbarefoot

Darren Barefoot is an author, speaker and digital strategist. He’s the co-founder of Capulet Communications, and co-author of “Friends With Benefits: A Social Media Marketing Handbook”.

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