Just need a little guy time

Today I was having a drink at the Wicklow on False Creek. I visited the men’s room, and discovered this posted above the urinal (click to enlarge):

In case you can’t read the text:

Ninjas not your thing? Maybe it’s time to get a Big Brother for your son!

Big Brothers are:

  • Carefully screened
  • Spend 2-4 hours a week hanging out and doing guy stuff with their Little Brothers.

Little Brothers are:

  • Are aged 7 – 14
  • Don’t have a positive male role model in their lives.
  • Just need a little guy time.

I tried to imagine a father thoughtfully musing to himself while micturating: “Hang on. I’m definitely not a positive male role model in my son’s life. After all, I’m down the pub instead of home playing with him. I need to call these people!” It seemed like the most misguided, laughably strange advertisement I’d seen in years. On top of its peculiar messaging, the pub was almost devoid of men, and full of middle-aged women.

It took me about an hour to realize that the poster had, in fact, been hung up in the wrong restroom.

Or possibly it was just somebody having a little fun.


  1. How much had you had to drink Darren? Are you positive you didn’t stumble into the women’s room and the poster was above the sink?

  2. Got your attention AND now you’ve promoted Big Brothers — which is the best stealth marketing around!

  3. The first clue would be the absence of urinals. Although sometimes the designers of signage can get a little too creative. Like the Cactus Club.

Comments are closed.

%d bloggers like this: