I spotted this ad on a shopping cart at our local Save-on-Foods, and it struck me as rather baffling.
If we’re talking about ‘feel’, then paying with cash ‘feels’ more right to me. Maybe I’m just getting old, but the exchange of currency for goods and services seems far more natural than using a debit card.
Paying with cash is usually several times faster, less complicated, doesn’t produce any excess receipts or any additional banking fees. As far as I can figure, the only advantages of a debit card are the convenience and possible safety of not having to carry cash. The ad ought to emphasize those benefits, instead of a vague promise and a yellow armored car (short bus, anyone?).
You can almost hear the ad agency throwing up their hands and saying “frack it, I’m out of ideas, let’s just go with ‘it feels right’.”
Out of curiousity, do Save-on-Foods and other retailers prefer that I pay with cash or debit card? I assume the latter, because of the overhead around managing hard currency, but I don’t really know. Are any readers retail-enabled enough to know?