Last summer I wrote about Carrotmob, a clever approach to motivating businesses to become more environmentally responsible by offering them cold, hard cash. Here’s their own description of what they do:
Carrotmob is a method of activism that leverages consumer power to make the most socially-responsible business practices also the most profitable choices. Businesses compete with one another to see who can do the most good, and then a big mob of consumers buys products in order to reward whichever business made the strongest commitment to improve the world. It’s the opposite of a boycott
All you have to do, the ONLY thing, is to come down to Salt Spring Coffee on Sunday MAY 16th and purchase something – probably a coffee would be a good idea. EVERY SINGLE DOLLAR + 10% Salt Spring Coffee makes that Sunday, will be put towards improving the energy efficiency of that shop!
No more complaining about donations getting lost in third party transactions! It will ALL be used directly by Salt Spring Coffee to make improvements to their business. Our friends at Small Feet Inc. are on board as Sustainability Partners in case they (or you) have any questions on how they can reach their goal of optimizing their energy efficiency.
I’ll definitely drop by and buy something. It’s interesting that the organizers chose Salt Spring Coffee as their vendor for this Carrotmob, the first one in Vancouver. I think of Salt Spring Coffee as a pretty progressive organization already (after all, their paper cup laid a guilt trip on me last winter). I’m sure they could be more environmentally responsible, but I expect that they’re probably ahead of the curve.
The point, as I understand it, is to highlight to Salt Spring Coffee’s competition that consumers care about the environmental footprint of the products and service they use. So that maybe next year we’ll have a Carrotmob at a local Starbucks instead?
If you wanted, you could attend both a Carrotmob and a Boobquake over the next two weeks.