These are signs from a paint store near our apartment. Maybe I’m just a tree-hugging leftie, but I’m not sure I would have gone with this slogan or image for my signs in eco-friendly Vancouver:
Cover the Earth! With Paint!
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DarrenBarefoot.com 
“Butbutbut it’s classic!â€
Reminds me of the classic Jean-Michel Jarre album cover from 1976:
http://en.wikipedia.org/wiki/Oxygène
Stunning! There must be some award for tone-deaf ads, because this needs a gold medal.
Given that the logo is over 100 years old I doubt that your PR disaster occurred to the creators. I also doubt that anyone who views the logo today believes that they want to actually cover the earth with paint.