A Quick Book-Related Roundup

It’s a nutty week, so indulge me here if I spend a post on some lazy aggregation instead of original thought. I’ve been meaning to gather some of the more interesting bits of publicity around our newly-launched book. To start, two random online marketing notes:

  • When you search for ‘friends with benefits’ on Amazon, our book is the top result. Take that, erotica.
  • Our book site is FriendsWithBenefitsBook.com. I count myself very lucky that there’s currently nothing more than a domain squatting page at FriendsWithBenefits.com. I recently talked to an author who failed to renew her personal domain and had it snapped up by a porn star who shared her name. What could she do? I didn’t have a lot of good ideas, save the fact that most porn careers are surely short-lived.

I did a couple of short TV pieces with GetConnected, talking about business blogging. I know, I know, I’m as surprised as you that we’re still talking about this stuff in 2009:

The second piece is about how to set up a blog. If you want to hear still more about self-publishing an ebook, here’s a short interview I did back at BookCamp Vancouver.

There have been a bunch of reviews of the book, all surprisingly positive so far. I’m still waiting for one that tears a strip off the book. After all, the negative ones are more fun to write. This one initially had promise of satisfying my need for abuse:

I really wanted to dislike this. It was sent to me by the publisher without my requesting it and I’m sure I groaned out loud when I opened the package and saw the subtitle. Social Media? I HATE social media!

Aaargh! OK, I’ll read the damn thing, I thought. Maybe there’s enough fodder here for a scathing review – tear the skin right off the authors and roast them on a spit! That’ll teach that publisher not to send me junk when I don’t want it. I sat myself down on the couch and started reading.

Hmmm. Something’s wrong. Where’s all the crap about getting 4 zillion Facebook followers? Where are the shady tricks, the spammy tactics? What’s WRONG with these people?

I guess I’ll just live in hope. Here, also, is an interview that Julie and I did for The Engaging Brand podcast.

Lastly, last night I sat on a panel on social media and ROI for the International Internet Marketing Association. I typed up a few notes, and then heavily marked them up before and during the panel. I said I’d share them with the audience, but I wanted to annotate them with links first. I’m using Flickr to do this, but you have to visit the actual pages to see the Flickr Notes I’ve added.

Notes from IIMA Talk on Social Media and ROI - Page One, Top HalfNotes from IIMA Talk on Social Media and ROI - Page One, Bottom Half

More Notes from IIMA Talk - Page Two, Top HalfMore Notes from IIMA Talk - Page Two, Bottom Half

Incidentally, I was looking around for a tool like Flickr Notes that would enable me to add linked notes to a much larger image. Flickr only permits you to work with the 500-pixel wide image, and I could do with something twice that size. No, sorry, I have too much self-respect to make an image map.

UPDATE: Long time blogger and podcaster Joseph Planta did an interview with us about the book.


  1. “StumbleUpon and Digg are serendipity engines” – exquisite phrasing! (And spot on, too — if that matters 😉 )

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