It’s a nutty week, so indulge me here if I spend a post on some lazy aggregation instead of original thought. I’ve been meaning to gather some of the more interesting bits of publicity around our newly-launched book. To start, two random online marketing notes:
- When you search for ‘friends with benefits’ on Amazon, our book is the top result. Take that, erotica.
- Our book site is FriendsWithBenefitsBook.com. I count myself very lucky that there’s currently nothing more than a domain squatting page at FriendsWithBenefits.com. I recently talked to an author who failed to renew her personal domain and had it snapped up by a porn star who shared her name. What could she do? I didn’t have a lot of good ideas, save the fact that most porn careers are surely short-lived.
I did a couple of short TV pieces with GetConnected, talking about business blogging. I know, I know, I’m as surprised as you that we’re still talking about this stuff in 2009:
There have been a bunch of reviews of the book, all surprisingly positive so far. I’m still waiting for one that tears a strip off the book. After all, the negative ones are more fun to write. This one initially had promise of satisfying my need for abuse:
I really wanted to dislike this. It was sent to me by the publisher without my requesting it and I’m sure I groaned out loud when I opened the package and saw the subtitle. Social Media? I HATE social media!
Aaargh! OK, I’ll read the damn thing, I thought. Maybe there’s enough fodder here for a scathing review – tear the skin right off the authors and roast them on a spit! That’ll teach that publisher not to send me junk when I don’t want it. I sat myself down on the couch and started reading.
Hmmm. Something’s wrong. Where’s all the crap about getting 4 zillion Facebook followers? Where are the shady tricks, the spammy tactics? What’s WRONG with these people?
I guess I’ll just live in hope. Here, also, is an interview that Julie and I did for The Engaging Brand podcast.
Lastly, last night I sat on a panel on social media and ROI for the International Internet Marketing Association. I typed up a few notes, and then heavily marked them up before and during the panel. I said I’d share them with the audience, but I wanted to annotate them with links first. I’m using Flickr to do this, but you have to visit the actual pages to see the Flickr Notes I’ve added.
Incidentally, I was looking around for a tool like Flickr Notes that would enable me to add linked notes to a much larger image. Flickr only permits you to work with the 500-pixel wide image, and I could do with something twice that size. No, sorry, I have too much self-respect to make an image map.
UPDATE: Long time blogger and podcaster Joseph Planta did an interview with us about the book.