At the book launch last night, my brother reminded me of this awesome New Yorker piece entitled “Subject: Our Marketing Plan”. It’s written as an email from an intern to a book author, and simultaneously pokes fun at so many things:
- Web marketing and its endless jargon.
- Authors’ very common anxiety around promoting their books.
- Tightening belts, cost-cutting and staff turnover at publishers.
- General workplace incompetence
Here’s my favourite bit:
Do you blog? If not, get in touch with Kris and Christopher from our online department, although at this point I think only Christopher is left. IÃ¢â‚¬â„¢ll be out of the office from tomorrow until Monday, but when I get back IÃ¢â‚¬â„¢ll ask him if he spoke to you. We use CopyBuoy via Hoster Broaster, because it streams really easily into a Plaxo/LinkedIn yak-fest meld. When you register, click Ã¢â‚¬Å“Endless,Ã¢â‚¬Â and under Ã¢â‚¬Å“ContactsÃ¢â‚¬Â just list everyone youÃ¢â‚¬â„¢ve ever met. It would be great if you could post at least six hundred words every day until further notice.
I should mention that, perhaps because our publisher handles mostly technical books, they ‘get’ the web, and have been very pleasant to work with on a promotional (as well as every other) front.