No Magic Beans

Our book’s release is imminent. We should have it in our hot little hands on November 20 or so, and it will be in stores virtual and actual shortly thereafter.

We’ve been doing some marketing for the book–mostly soliciting blurbs and reviews. However, we’re going to fire up our book blog for at least a couple of months (here’s the RSS feed), and have plans to make a short-lived podcast that will feature readings from the book.

We adapted our book site from our old ebook site, which is why it may look familiar to a few of you. My first blog post over there is about a lack of magic beans:

We can often, however, divide our students into two big groups: those who get it, and those who don’t. Those who get it nod when we talk about the exciting possibilities of Foursquare, and say they’re inspired by the case studies we share. Those who don’t tend to fret about and focus on perceived barriers like copyright and privacy. They look for reasons to discount social media as a viable marketing channel.

On a related note, we were debating as to whether we should set up a Facebook page for the book. I wonder if it’s worth the effort, given that we don’t have the bandwidth or attention span to make it a longterm, sustained online community.

A Matter of Priorities

On another related note, at BookCamp Vancouver, I participated in a panel with the lovely and super-smart Monique and Deanna. Somebody asked me why, when they visited this site, they couldn’t find any information about the book. Given that we were advocating that authors need to become more engaged online, they asked it with a certain amount of relish. I may have even seen them high-five their colleague at the back of the audience.

I wasn’t entirely satisfied with the way I answered the question, and wanted to give it another crack. To me, the stuff I promote on my site is a balancing act. I don’t want to inundate people with ‘asks’, so I generally try to limit myself to one item at a time. Before October 15, I was running a Blog Action Day badge. Now, on internal pages at least, I’m running a banner for TckTckTck.

Will I eventually stick up a little ad about the book? Yep, though if you’re a regular reader, you already know about the book. You’ll buy it, or you won’t, and the ad probably won’t change your mind. Besides–and I don’t want to sound ungrateful here–the book is just one project among a bunch of things I’m doing. So I don’t feel a need to pimp it more aggressively than I am.


  1. In terms of categorizing students, don’t forget the perhaps small number of people who just aren’t paying attention. The slackers are a dismissed minority.

    1. Truly, they are an underrepresented minority.

      Presumably that’s because they can’t be bothered to represent themselves.

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