I recently wrote in praise of Salt Spring Coffee. So I was happy to patronize their charming UBC location during Northern Voice. I was a little less praiseful, though, after read the sleeve on my hot chocolate:
In case you can’t read it, here’s what it says:
This cup travelled over 2000 kilometers from the forest to your lips. Slow global warming by using a travel mug.
Here’s how I read that:
We’re entirely comfortable selling you an environmentally insensitive product, but want you to feel guilty about giving us your money. Plus, [as filmgoerjuan points out on Flickr] we’ve been unwilling or unable to find a more sustainable source for cups.
I suppose this cheeky chastisement might work with the UBC crowd, but I think it just redirects blame away from the coffee shop to the consumer.
I was going to leave a suggestion in their suggestion box, until I saw this: