I’m certainly no expert in real estate marketing. However, if I’m identifying the six bullet points I want to put on my new building’s sign, should ‘fully sprinklered’ really make the list?
Let’s ignore, for the moment, that ‘sprinkler’ is not a verb. Does this really matter to their buyers? I’d imagine that their target demographic would be empty-nesters and young professionals, most of whom have lived their entire lives in ‘unsprinklered’ accommodation. Is the omnipresence of sprinklers going to convert them to buyers?