I happened to be using the old-school Victoria Yellow Pages to look something up today (house cleaners, if you’ve got a recommendation, email me). While browsing…er…paging to what I was seeking, I encountered page 222:
An Unexpected Category in the Yellow Pages
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DarrenBarefoot.com 
dude!
222 is clearly the Number of the Dude.
How disappointing that it’s only a cross-reference.
As per my parent’s experience – Don’t use Merry Maids. There’s very little in the way of taking responsibility for their mistakes (breaking things, leaving the dog locked up in a tiny room so he pees everywhere). Plus, super high turnover of staff means that you’ll rarely see the same person twice, which can be unnerving.