A Fascinating Wayfinding System

I don’t know how widespread this is, but check out this remarkably creative approach to wayfinding in a parking lot:

In Melbourne I developed a way-finding-system for the Eureka Tower Car Park while working for Emery Studio. The distorted letters on the wall can be read perfectly when standing at the right position.

Very clever, eh?


  1. Yes, but how do you get to the right position? If the letter are distorted where I am how do I know which way to move?

  2. Great views. I saw this on a typography blog a week back or so but the images were not nearly a complete as this. Thanks for the link!

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