Client Plug: Give Dreams, Not Stuff

DreamBank BucketIn the early years of Capulet, as with most businesses, we said ‘yes’ to nearly everything (we did refuse the mail order bride project). For the past couple of years, we’ve had the luxury of being selective about who we take on. These days we have to decline most enquiries because we’re too busy.

We obviously try to choose winners and avoid those companies that give us a queasy feeling in our stomach. But it’s nice every once in a while to take on a client who’s social goals really align with my own. DreamBank happens to be one of those.

Long time readers may recall this 2003 blog post about how I’ve come to think about gifts:

On a more ascetic level, I have so much stuff already. So does everybody else in my family (with the exception, perhaps, of my more ascetic brother, and he doesn’t want anything). I have more difficulty creating a wishlist for myself than I do choosing gifts for other people (with the exception, perhaps, of the aforementioned Spartan brother). This isn’t humility on my part, it’s just a lack of wanting things. Particularly things that I don’t choose for myself. I suppose I should just ask everyone to give me vouchers for travelling. Hmm…that’s not a bad idea.

DreamBank is a Vancouver start-up with a mission that addresses this issue. Here’s the elevator pitch: is about helping dreams come true and doing it in a way that helps the planet and important social causes. Instead of giving gifts that, although appreciated may not really be wanted, with DreamBank you contribute to someone’s dream. As well as helping fulfill a dream, your contribution helps spare the planet some of the nasty side effects of manufacturing and packaging unused gifts. Plus your gift automatically generates funds that are given to important social causes.

It’s essentially collaborative giving with a charity angle. Or, if you prefer, a gift registry for everything. Here are a few sample dreams:

It’s a charming idea, and we’re pleased to be helping them with their online marketing. We’ve been blogging up a storm on their site, and running a fun outreach campaign to local bloggers. Plus we had a fun launch party at a French bistro.


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