AdHack is running a new assignment on Rogers and the iPhone:
Rogers has been criticized for its underwhelming advertising. When the iPhone was announced they had nothing on their website until a teaser appeared. AdHack member Brendan Wilson though the teaser was “lame.” Doesn’t a great device deserve better? We think we can do better. Yeah Ã¢â‚¬â€ we know you can do better!
We call this challenge Assignment #9: Create the iPhone ad that Rogers should have used to launch and promote the iPhone in Canada. You can praise it, you can hate on it. The choice is yours. Remember to tag your submission with “Assignment #9” when you upload!
Here’s what I came up with:
It references the fact that Rogers promised an early bird breakfast to those standing in line. But Travis says “the only food was granola bars at about 10 or 11 a.m., but only enough for about one bar for every three people”.
Thus far, I’m quite happy with my iPhone. I’ve never had a GPS-enabled device before, and I find identifying my location kind of existentially thrilling. The UI is everything people say it is, and I can certainly type on it way faster than I could text on my old phone. I haven’t really discovered any must-have apps yet. I just read about AirMe, which may become my Flickr uploader of choice.
Complaints? I want a one-tap (the iPhone term for ‘click’) means of returning to the audio I was playing from elsewhere in the UI, or from when the device is in sleep mode. More importantly, the battery life is kind of pitiful. If you’re using data functions on the phone, you pretty much have to plug it in every day. I can live with that, but it’s not really satisfactory.