We finally got around to getting new business cards made. Our old ones were woefully out of date and, besides, I’d run out. Here’s the new card:
What is a business card? It’s a token. An artifact of a conversation (or, when I speak and leave a stack for people to pick up, a physical memento of the talk I gave). What do people need later on? A reminder of who I was (hence the photo), and a means to contact me. That’s all.
Everything else feels a little superfluous. We move around a lot, so our physical location often changes. Likewise, our focus and services have changed significantly in the past couple of years. That’s likely to happen again. Finally, we are different things to different people. Sometimes I’m a speaker. Sometimes I’m a blogger. Sometimes I’m a book author. And so on. It’s tricky to meaningfully encapsulate that on one card.
Hence, the less-is-more approach. I ensured that one side would be white, so that I could make a little show of manually writing my phone number on a card if somebody wanted it. It makes them feel special, and that can’t hurt.
What do you think?