A Window to the Back of the Bottle

I thought this was a clever variation on fancy sparkling (or ‘fizzy’, as they seem to prefer here) water bottles:

As you hopefully can see, there’s a little window through the front label showing a pastoral scene on the inside of the back label. It’s not earth-shattering, but a little change that Julie and I noticed and remarked on.

For extra points, they could go the Jones Soda route and feature, uh, drinker-generated pastoral photos there instead of that cheesy water colour.