Because nothing says “I’m committed to this company” like massacring virtual men made of jelly. Logitech recently launched a new, entertaining viral game called Jelly Battle. You have to play three quick levels of single-player mode before you can go head-to-head with three other humans online.
The trick to these games, I think, is to achieve a level of complexity that’s not simplistic, but not overly baroque either. It should be just complex enough to hint at further achievement.
Logitech’s done a nice job of not overly-branding the experience. It took me quite a while to notice that, in fact, they were promoting cordless devices among the jelly carnage.