Via Mark Evans, I encountered a new fun blog entitled Four (or Five!) Reasons Why. It’s structured randomness appeals–they cover everything from why dollar stores are evil to why James Bond will never die. A reason from the former list:
ItÃ¢â‚¬â„¢s generally derived from municipal water supplies. LetÃ¢â‚¬â„¢s see Ã¢â‚¬â€œ buy a cheap license from a local government, pilfer their water supplier, charge a fortune for it and make a mint. Great for the bottler. Bad, bad, bad for everyone else. By the way, PepsiÃ¢â‚¬â„¢s Aquafina bottled water is made from treated tap water. Ha!
The formula enables shooting from the hip writing and constant courting of controversy–great blog fodder.