A Super Future in Lower Case

I forget where I heard about superfuture, but it’s a site about design, fashion, shopping and food for people way cooler than me. I’d find you a site blurb, but there’s nothing resembling boiler plate text on the About page.

As far as I can gather, they feature reviews of cool independent shops and restaurants, as well as hosting an active forum for people into that kind of thing.

I checked out their Vancouver page, and they’ve got about 30 listings for the hip shopaholic. I like that they organize their city pages by neighbourhood–very handy. It’d be even handier if they provided a Google Maps mash-up which indicated where each neighbourhood was located.

The Case Against Lower Case

And now my pet peeve. The entire site (with the exception of the forums) is written in lower case. There’s not a capital letter in sight. In fact, you’re obligated to write this way if you contribute to the site.

I have indistinct but negative feelings about this. I feel like, unless you’re E. E. Cummings, you’re not smart or cool enough to eschew basic rules of English. The same goes for insisting on signing your name without initial capitals–it looks like an act of humility, but it’s actually pride.

The site doesn’t seem to provide a reason for this aesthetic decision. As a result, I’m left assuming it’s either laziness or some kind of twee, artsy wankery.

I feel differently if you have a LiveJournal with an audience of 5, and you don’t aspire towards a larger one. Or if it’s personal correspondence–use any capitalization style you want. But if you’re actually trying to deliver information to people–no matter how cool those people are–learn to love capital letters.

Hmm…maybe my feelings weren’t that indistinct after all.


  1. I just sign my blog comments this way because I think lowercase G looks better than uppercase G 🙂

    But, yeah, I have to say, I don’t like the lack of capitals in blog and website content. It’s fine for titles and headings and stuff, but I find it harder to read (since first-letter-capitalization has its usages in starting a sentence, or denoting a proper noun). Heck, you even see capitalization in code to make things easier to read for the next person maintaining the code.

  2. 2 things making me giggle up about db.com today:

    1)”twee, artsy wankery.” AWESOME. You, sir, are a word-smith.

    2)You have moved to the sunny (and, no doubt, hot) Mediterranean yet you keep your picture set to “winter hoser”.

  3. I feel the same way.. I think it’s a bit strange that some of the more “popular” Canadian and American blogs all consist of people who don’t use capital letters or even attempt to follow the basic rules of english grammar.

  4. I once published an online zine and we too followed the lower case only rule. No particular reason really although I did like to argue that beginning a sentence with a capital letter really lowers the worth of the period whose only purpose is to end a sentence.

    I think it was mostly born from the fact that I prefer typing without invoking the shift key. Call me lazy.

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