Julie and I were remarking on this fact the other day while shopping in Gozo’s only mall. I’m not talking about sportswear here–just standard, average clothes for day to day ‘business casual’ or weekend wear. I’m also not referring to people who voluntarily wear big brands across their chest. This is more insidious.
The branding tends to be small but present on men’s clothes. It’s a visible tag along a shirt’s side seam, or a stitched logo on a the sleeve or pocket of a dress shirt. Here’s a good example of what I’m talking about. The branding is often in a similar colour to the garment itself. It doesn’t stand out, but it’s certainly there.
A few years ago I bought a grey hoodie from FCUK with a grey logo high on the shoulder–I didn’t notice it until I brought it home. Being averse to visible brands, I was displeased.
This occurs much less frequently with women’s clothing. Why?
I don’t even have a theory on this one.