Una points to this Red Herring article about Layoffspace, “the only social network for the unemployed”:
LayoffSpace.com, based in the Philadelphia suburb of Drexel Hill, Pennsylvania, addresses issues that go beyond sites like Monster.com, whose primary role is to list jobs, Jake Ludwinski noted.
Ã¢â‚¬Å“People who are unemployed are really down on themselves,Ã¢â‚¬Â said the former business analyst. Ã¢â‚¬Å“They have all this time on their hands. What do they do with it? We need a place where we can get them together.Ã¢â‚¬Â
Soon we’ll have a social network for everything, and for subsets of everything:
- OrkOrk: A social network for walrus enthusiasts
- OrkPhile: A social network for walrus lovers
- OrkWidows: A social network for the ignored spouses of walrus lovers
And so on. There’s an interesting side effect of launching a network for the unemployed–do users leave when they find new jobs? And is that a problem?
I’m not crazy about the name. I generally advise against a name that’s a take-off of another, more recognizable brand, unless it’s a short-lived satire or something. Brands change over time, and so MySpace’s reputation will, in some way, always stick to Layoffspace. Plus, I definitely would have capitalized the ‘s’.