I sometimes watch The Simpsons on a Washington state Fox affiliate. I usually mute the commercials, but occasionally I catch a promo for the local Fox News. Nearly every day, they promote their weather coverage as the reason to watch:
Looks like a cold front coming in tonight. Can you put away those winter coats yet? Watch us at 11:00 to find out.
It’s extraordinarily pathetic that that’s the reason people might watch television news. And it must work, because they’ve been doing it for a while. The other schtick they have is equally sad. It’s a generic promo, and is a direct shot at the web. It begins:
There’s a lot of information out there, but only some of it matters to you and your family.
Of course, the broadcast is all about weather, local crime and celebrity gossip. It’s truly a sorry state of affairs.