Mark Evans makes a good point about Windows Vista and its half-a-billion dollar ad budget (that’s more than the GDP of Grenada, incidentally):
The strange and ironic part about spending $500-million (which is higher than the GDP of 17 countries) is, at the end of the day, most people will end up buying Vista anyway. At some point, youÃ¢â‚¬â„¢ll have no choice but to trade in your Pentium III, 1GB machine for someone even more powerful, which, of course, will be powered by Vista. ItÃ¢â‚¬â„¢s like that old Fram oil filter ad where the garage mechanic says Ã¢â‚¬Å“You can pay me now, or you can pay me laterÃ¢â‚¬Â.
This obviously doesn’t apply to the Apple and Unix/Linux devotees out there, nor to the crazy dude with the tinfoil hat still using Windows 95, but it’s true for the vast majority of computer users.
The obvious argument here is that Microsoft is spending money to retain (and, I suppose, acquire) mindshare. I don’t know enough about advertising to judge whether this is money well spent, but it seems like a boat load of samolians.