I always feel slightly guilty when I do media stuff where I’m not the most qualified expert for a given topic. The show has some Second Life advocates appearing, so it’s no big deal. Still, it highlights a truth of the media and public relations: the guy you see on TV or hear on the radio isn’t, by virtue of their presence, the most qualified expert. He was the one they could find and the one they could get.
So what’s today’s marketing lesson, class? Make sure you’re visible in your industry, and ensure you’re available whenever the media calls. This latter point is something we emphasize to every new client. It’s not often an issue, but they need to drop everything and pay attention to a journalist comes a-calling.