What the Kids Are Into

Via Waxy, VC guru Guy Kawasaki interviews a panel of 16 to 24-year-olds about how they use technologies like cameras, cell phones and games. The 60-minute session includes some fascinating insights into their usage patterns. Two of the panelists claimed to send at least 4000 text messages a month.

The other thing that was interesting to me was how much influence and control the college students’ parents still appeared to exert in their lives. One student had to close her MySpace account because her parents didn’t like it. Several others apparently have their cell phone bills paid by their parents. That’s a different experience than I had at university, certainly.

3 comments

  1. Well worth watching, especially if any of the business you do targets youth. I spent a few years at an ad agency that did interactive, print, etc. and this stuff freaks out companies.

    Also, based on the students, and the area they are in, I’m thinking some have parents with $$$ – I liked the “I just put it on my parents credit card … I don’t really know how much I spend.” Nice!

  2. I wasn’t one of them, but I knew many people whose parents paid for their land lines and other expenses during university. Back then, cell phones were a premium item. Nowadays, I bet lots of students go without land lines. And some of them may have got cell phones as teens and their parents have just never stopped paying.

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