Over at the day job, we finally got around to revising our website. We’d had the previous design for a couple of years, but our focus has changed and the messaging was out of date. Here’s what the old design looked like and here’s the new one.
There’s still a few bugs to squash and some SEO to finish (page titles, for example, aren’t done). In my experience, if you wait for a site to be absolutely 100% complete, it never gets launched.
Our goals with the redesign were:
- Express that we’re a (gulp) Web 2.0 marketing company while not intimidating our potential clients, most of whom are still in a Web 1.0 world.
- Feature ourselves prominently throughout the site. I’m a big subscriber to the theory espoused in One-Minute Site: “Decide who the Ambassador of your company will be, take a photo of him or her, and put it on the front page of your site to welcome each new visitor personally.”
- Emphasize that we now work more or less exclusively with software companies.
- Reduce our services offering to the work which we want to do and are good at.
- Take a few more risks with the site’s attitude.
I think we more or less achieved those aims. The lovely and talented Mark Yuasa designed the site, using Kris Krug’s excellent photographs (as you’ll see, we went with the second-most popular choice for the front page portrait). We’re extremely happy with the result. And, yes, it’s a Bryght site.
If you want to keep track of the goings-on at Capulet, you can of course subscribe to our blog feed. If you prefer your information in SMTP-sized chunks, you can always sign up for our newsletter:
There is something really weird going on with the DNS. If you enter only http://capulet.com (no www) into your browser, you’re likely to get this weird framed version of http://www.darrenbarefoot.com with a Google search bar. I have no explanation for this, but we’re working on it. If anybody has any theories, I’m all ears.
UPDATE: We’ve got a theory (that it’s a demon?), and we’re modifying some settings to see if that helps.