I recently had an idea–let me know what you think of it.
What if website publishers agreed to donate their revenue from a single day’s worth of advertising to the charity of their choice?
Everybody from the new blogger who makes $0.65 per day to popular sites like Boing Boing or Gawker could participate. We’d pick a day (for example, June 17), and everybody would donate their ‘take’ from that day to whatever charity they liked.
There’d be a website (say, onedaystake.org) where, if they chose, they could report how much they were donating (depending, of course, on the terms of their advertising agreements) and the charity which they were supporting.
What do you think? Does such a thing already exist? Do you think people would be willing to donate 0.27% of their advertising revenue to charity?
UPDATE: As I think about this idea more, I don’t think I’d want to publish how much each site had donated. We’d collect that data to maintain a running total, but wouldn’t make it public on an individual basis.
UPDATE #2: One further question–how long should we make the gap between the initial announcement and website launch to the date earmarked for donations? Three weeks, maybe?