Today at eTech, Ray
Ozzie, Microsoft CTO, premiered Live Clipboard, a means of extending your desktop
clipboard to the web using structured XML data. Ray talks
about it on his blog, Dave
Winer wades in and Scoble
mentioned it. I went looking for other reactions–particularly critical
ones–and I found precious little analysis or commentary.
Slashdot? Nothing. Digg? Nothing much. Technorati? All of six entries. TechCrunch mentioned it, but there’s way more discussion about, say, some stealth-mode social networking site named Streakr.
In the mainstream media, there are currently only 15 articles filed on Live Clipboard. That’s fewer than some goofy piece about hacking Macs or Google’s new super database. The story isn’t even on the front page of Google News’s Tech and Science section.
What gives? Why is Ozzie proposal being met with deafening silence? I felt
sure I’d find clamouring hoards of anti-Microsoft screeds, but there isn’t much
of anything. From a PR perspective, that’s the worst sin of all. It’s better
to be hated than not talked about.
I wanted some reaction because I watched the
screencasts (warning: mouth-breather on the mike) and wasn’t sure what to
think. I see the advantages of moving structured data or data streams around
the web, and between my PC and the web. The implementation looks gracefully
simple yet kind of goofy. Is this really the way to bring web services to the