Get Creative With Your Marketing

I was at an HTCE event last night. A recurring theme was the exploding multiplicity of marketing channels, and the need to get extremely granular in your approach. There are fewer and fewer reasons, for example, to get your clients into (or advertise in) The Vancouver Sun. Instead, you want to narrow your audience as much as possible, and market appropriately. At the risk of blowing my own horn, I think QA Podcast is a good example of this.

However, it’s not nearly as creative as the Google Maps mashup this San Jose comic shop created. It displays (ostensibly) the best comic shops in North America. More importantly, it got plugged on Boing Boing, which no doubt has thousands of comic readers. They’re all potential customers for Hijinx Comics, the store in question.

I submitted The Comicshop on West 4th, where I whiled away many hours (and spent many dollars) in my childhood.

UPDATE: On a related subject, I wanted to remark on the skill and humour with which the Rocketboom folks have introduced the subject of advertising. Their eBay auction is red hot, and still eight days away from completion. They’re going to make a mint. I’m guessing it easily tops US $50,000. That’s still a deal to reach a million desirable consumers at least 250,000 desirable consumers in a week, and to have the cache of being the first advertiser. Every media article about Rocketboom for the next year will no doubt mention the advertiser as well–a nice fringe benefit.

3 comments

  1. We saw some great marketing techniques while at the Tinseltown this weekend. The team behind “Eve and the Firehorse” was handing out fortune cookies. When you opened the cookie, the fortune read “Fate smiles upon you. Eve and the Firehorse opens Jan. 27”

    Air Canada also had a neat promotion. They had towers representing different Asian cities. People were asked to create paper airplanes and then land them on the various towers. If you got one on a tower, your name was submitted for a draw for a free flight.

    I was quite intrigued by the creativity behind both of these promotions.

  2. Anything that provides some value to the consumer, with a side effect of marketing your business seems like a good thing to me. The comic book shop mashup is certainly a creative strategy that both fulfills a need and gets your name in front of your target market. Very smart.

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