I met Todd for lunch today. He asked me that while I was disconnecting myself from my iPod. I could have kissed him.
You see, no one’s asked me that question for years, and I have no idea why. Despite the proliferation of portable music devices, I never hear anybody ask that. Back in the eighties and early nineties, with our bulky , cassette-playing Walkmans, we asked that all the time. There were whole marketing campaigns built around that question. Why the change? Some possible answers:
- Technology evolution. Now people ask people using Play Station Portables and portable DVD players “what are you playing?” and “what are you watching?”
- Music balkanization. Top 40 is dying, and people are getting tired of not knowing the song when they get an answer: “Oh, yeah, MC Ouagadoogoo, I, uh, love his stuff.”
- Device proliferation. Everybody’s got one now, so it’s no longer a novel question.
What do you think? For the record, I was listening to the Cowboy Junkies cover “License to Kill”, which I blogged about here.