The Whitney Museum wanted a nice, quiet sans, sort of humanist, for signage and other identity stuff. Frere-Jones drew what he thought would be appropriate, and it basically turned out to be Frutiger. So he went in and added the angled cuts in all the “wrong” places and directions–exactly opposite of what calligraphy would give you.
Can we make that a slang phrase? “I was working on tiling my bathroom, but I screwed up and it turned out to be Frutiger.”