The Simple Ideas are Best

Via Dervala, I found 10socks, a site that sells boxes of 10 pairs of numbered socks, all of the same colour. Why are they numbered if they’re all the same colour? I’m not really sure, but the very absurdness of it really appealed to me. So, a box of twenty black socks is winging its way from Denmark to my door. I will report back on quality and comfort when they arrive. If they pass muster, I’m never buying dress socks in a shop again. If not, they’ll make excellent gifts for my friends.

What art thou that usurp’st this time of night,
Together with that fair and warlike form
In which the majesty of buried Denmark
Did sometimes march?

Lo, tis pair #4, worn with capri pants and steeled determination.


  1. Fantastic. This is a clear rebuke to those who say every good idea has been taken. I don’t know I feel about spending US$7.80 plus shipping for a pair of socks, but if it allows me to thow out all of my other dress socks, I really could be tempted!

    Hey. . . didn’t you lift that quote from Hamlet without proper attribution? 🙂

  2. If you throw your used socks down in a pile but only want to wear the most recently used pair again – and they are all the same kind of sox – then you need a way to identify them. Hence, the numbers and don’t ask me how I know.

  3. Hugh: I’m all right there, actually, as Mr. Shakespeare is in the public domain. No more royalties for him I’m afraid (not that he ever got any in the first place).

    Heather: They do come in grey and blue as well, but no white.

  4. Pingback: Clothes by Mail

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