As I mentioned, I’m revising the video chapter of our book, and so I was happy to discover this recent Slate article. For a month, Chris Wilson monitored the performance of 10, 000 newly uploaded videos. Here are the results:
After 31 days, only 250 of my YouTube hatchlings had more than 1,000 viewsÃ¢â‚¬â€that comes out to 3.1 percent after you exclude the videos that were taken down before the month was up. A mere 25, 0.3 percent, had more than 10,000 views. Meanwhile, 65 percent of videos failed to break 50 views; 2.8 percent had zero views. That’s the good news: Your video is slightly more likely to get more than 1,000 views than it is to get none at all.
An site called, uh, Rubber Republic ran a similar study (PDF), and found that 10% exceeded 1000 views, and 1% received 500,000 views.