Sampling Video Popularity on YouTube

As I mentioned, I’m revising the video chapter of our book, and so I was happy to discover this recent Slate article. For a month, Chris Wilson monitored the performance of 10, 000 newly uploaded videos. Here are the results:

After 31 days, only 250 of my YouTube hatchlings had more than 1,000 views—that comes out to 3.1 percent after you exclude the videos that were taken down before the month was up. A mere 25, 0.3 percent, had more than 10,000 views. Meanwhile, 65 percent of videos failed to break 50 views; 2.8 percent had zero views. That’s the good news: Your video is slightly more likely to get more than 1,000 views than it is to get none at all.

An site called, uh, Rubber Republic ran a similar study (PDF), and found that 10% exceeded 1000 views, and 1% received 500,000 views.

%d bloggers like this: