Maybe I’m just an old cynic, but I recently saw this ad for Sheraton Hotels and immediately thought: “wow, look at all the stock footage”. Check it out:
To me, I can see the description for each clip on a stock video site:
- Couple embraces and kisses passionately in European city.
- Monks bow to each other in dramatically-lit temple.
- Wholesome farmer greets colleague near pickup truck.
And so on. The cover of Pat Benatar ain’t bad, though.
DarrenBarefoot.com 
I’d rename the ad to “Saturday afternoon movie for television montage”.
If you can produce an ad that evokes so much emotion out of mere stock footage, more power to the creative team. I say well done!
Take a look at some of the other ads out there like those from Snickers current Feast campaign. I don’t believe its stock and for all their effort, they’re just plain terrible.