Waxing veteran (member of the waxorati?) Jen has written a very detailed guide to surviving your first waxing, whether it be bikini, French or Brazilian in scope:
The actual waxing process will feel like someone is ripping the short and curlies out of your sensitive bits, because, well, they are. Be brave little soldier! It should be over inside of 20 minutes. The esthetician will probably give you a once over with some tweezers to catch any strays, and may trim any landing strip hair you want left.
She’s seeking accounts from men on the same subject. I did write about Tod Maffin getting his ass waxed a while back, but the link to the audio is broken.
Her description also reminded me of this amusing, safe for work pop video featuring head-and-shoulders shots of a bunch of women as they get waxed, Brazilian-style. If you watch to the end, you can see the male video director getting worked over as well, which only seems fair.
DarrenBarefoot.com 
Waxorati. I love it. waxorati.com is available if anyone wants to register it.