Did you know that there’s a Men’s Vogue? I subscribed to Wired at some point, and I regularly get magazine-related spam from them. The latest one offered me two years of Men’s Vogue for the price of one.
How many self-respecting men are going to pick up a copy of this magazine and say, “yeah, that’s just what I was after reading today”? Even the most femme (femmest?) dude I know would scoff at it. On top of the obvious lameness, the title suggests that Vogue is throwing men a bone.
Here’s a USA Today article about the launch last fall:
“If one gives it a chance, it will break the preconception that it’s defined simply by the word Vogue,” he says. Sure, that will get attention, and hopefully “signal to readers that it’s a high standard of quality in writing and photography and level of taste.”
But editor-in-chief Fielden is confident men will be drawn in by articles on HBO’s new series Rome, high-end art framers, Swiss bank accounts, a $1.5 million wristwatch and English hunting.
The first cover featured George Clooney. Apparently its target demographic is over-35 professionals.
DarrenBarefoot.com 
My dad bought it, and he’s a 60 year old Baptist minister.
The writing, as with the feminine version, is actually pretty excellent.
yuck.
I love Vogue magazine, I only read serious fashion magazines. There are a lot of men (in addition to women)in the fashion industry, from designers to writers to buyers. If that’s the case the readership would be both male as well as female. I think there would be a market for this type of magazine.
I don’t know. Maybe there’s a place for it on tables at expensive hair salons and certain boutiques. (Not the ones that feature Vice magazine, which I was looking for today, for the June comics issue)
Those kind of mags make a lot of money from ads, certainly more than from sales. So it’s probably that kind of creature.
Also, it’s kind of a sales tool for those stores, like “Books in Canada” or Kirkus Reviews was for booksellers. (“We’d better buy more of those sweaters with Hello Kitty, please.” Here’s what you’d look in one of them, if you were 24 years old, buff and beautiful.)