Somebody sent me this article from The Tyee, about local success story Lululemon. The company has made its fair share of missteps, including this glorious one:
Last May, when Lululemon started outsourcing to China, the company placed a controversial ad in Yoga Journal magazine showing a fake newspaper article with adults dressed in diapers, with bonnets and pacifiers, at sewing machines. Attached to the article is a post-it note from Chip asking, “How did this get out?”
The ad was meant “to elicit reactions on the global travesty of child labour in an ironic, humorous way.”
Sometimes this sort of thing will work because of the buzz it creates. However, I’m thinking the Yoga Journal crowd wasn’t necessarily down with the irony.
DarrenBarefoot.com 